Here's what
we're working on.

Web design, branding, SEO strategy, and AI-assisted builds — each project is a working case study in what it looks like to move fast and deliver quality.

This is what we're doing so far in April 2026. And we're getting ready for some big changes with Claude Design hitting the streets.

AI If it has a little red "AI" circle that means we used AI on all or part of the project.

Catherine O'Connell

Website redesign paired with a full video content shoot — stills and video assets created to support the new site and ongoing digital presence. Videos were shot with Kling AI and edited with Adobe Premiere Pro.

What we built

  • · Website rebuild in Tailwind CSS and Claude Code
  • · AI video production with Kling AI
  • · Video editing with Premiere Pro
Catherine O'Connell original site

Video content stills

AI Steep and Deep
Watch

Steep and Deep

AI The Disappearance
Watch

The Disappearance

AI Searching in the Storm
Watch

Searching in the Storm

AI Ski Patrol HQ
Watch

Ski Patrol HQ

AI Floyd Finds Something
Watch

Floyd Finds Something

How the work becomes training

Real work becomes case studies, workflows, and training.

"We shorten the path from learning to earning."

Real work. Real skills. Real outcomes.

Lightfoot

Full brand build — logo design, business card system, and a new website. From a blank slate to a cohesive identity ready for print and digital. The current project is an Aspen Times ad for the Food & Wine Classic, June 19–21, 2026.

What we built

  • · New mobile friendly website with Claude Code
  • · Logo cleanup in Adobe Illustrator
  • · Business cards using Adobe InDesign

Coming soon

Some or all of the work we did in Adobe Illustrator and InDesign may soon be done in Claude Design (released April 17, 2026). We'll let you know as soon as we test drive Claude Design.

Logo Development

Lightfoot logo inspiration
Lightfoot logo trace in Adobe Illustrator
Lightfoot final logo

Business Cards

Lightfoot InDesign layout
Lightfoot business card front
Lightfoot business card back

Frost Township

Complete redesign of a municipal website — from an outdated, hard-to-navigate layout to a clean, accessible structure residents can actually use.

ADA Compliance

Frost Township contacted us to make their website ADA compliant. Since 1990 the ADA implicitly covered government websites, but a 2024 DOJ rule now explicitly requires state and local sites and apps to meet WCAG 2.1 Level AA accessibility standards.

SEO Strategy Work

Keyword-to-page mapping and non-branded keyword targeting — the foundational research that drives organic growth without guessing.

What we do

  • Search intent mapping
  • Keyword strategy and clustering
  • On-page optimization
  • Content strategy and authority building
  • Link building and off-page signals
  • Analytics, testing, and iteration
SEO keyword to page mapping
SEO non-branded keyword research

Ready to build something
that actually works?

Whether you need a website fix, a new build, or an AI upskilling program — let's talk.